Why intercultural training?

According to a recent study on why international joint ventures often didn't succeed, only 30 percent of failures were attributed to problems of planning, technology, finance, etc. - the so-called "hard" factors of business.

Fully seven out of ten failures were directly traceable to the behavior patterns of those in management positions - the so-called "soft" factors.

But of course we are all now fully globalised aren´t we ? From Madrid to Moscow, Lissbon to London theres just one culture or so say at least some researchers - Anglo-Saxon


This is initially not wrong: In London there is probably more Indian food eaten than Fish and Chips and the TV is mostly American origin.

Indeed one can certainly speak of there being a large number of different cultural influences – However the Brit is still a Brit – it doesn’t matter how much Dolmio Spaghetti sauce is eaten it doesn’t turn a Cockney (east Londoner) into an Italian (Dolmio Slogan “Italian living brought home”).

What we are not seeing is, as is often assumed,  a disappearance of local culture but much more a move in the behavior with the cultural boundaries. For example: In Italy the family is central and eating together fills a key social function within the larger family structure and this takes places mostly in the family environment. In Great Britain especially the social function of eating as a family is not culturally anchored, meals will be often eaten alone or with close family. The saying “dinners´in the fridge” and TV Dinners are well known in the Anglo-Saxon world.


So pull your finger out and get on with it - Book an impulse presentation or a workshop with Graham P. Rogers